Partnership unveils new public face and practice resource tools to drive preventive healthcare
August 6, 2012
After nearly a year of research and planning, the Partnership for Preventive Pet Healthcare unveiled its new public face along with uniquely designed tools and resources designed to eliminate barriers to pets receiving preventive healthcare.
“The increase in preventable disease among pets and the decrease in preventive healthcare visits to the veterinarian led to the AVMA, the American Animal Hospital Association (AAHA) along with more than 18 leading animal healthcare companies and organizations to join forces to do a better job ensuring pets stay healthy through regular preventive healthcare visits to the veterinarian,” said Dr. Ron DeHaven, AVMA chief executive officer and chairman of the Partnership. “Since we announced the formation of this unprecedented Partnership at last year’s AVMA’s Convention, extensive research among pet owners, veterinarians and other veterinary healthcare team members has resulted in the creation of the Partners for Healthy Pets Toolkit unveiled here today,” Dr. DeHaven said.
The tools are designed to offer real solutions for clinics in the area of communication with clients, delivery of preventive care services and to explain the value of routine care. A timeline illustrates how a clinic can use tools throughout the year.
They include manuals, veterinary medicinal team webinars, online continuing education, materials on healthcare plans and internet marketing, an inspirational video, a step-by-step action plan, educational videos and ‘The Opportunity.’ ‘The Opportunity’ is a tool consisting of paired surveys that allow a practice to compare what the healthcare team believes they have communicated to their clients and what the pet owners of the practice have actually heard and Veterinary healthcare team members, Dr. Diane Eigner, The Cat Hospital in Philadelphia and George Bailey, Hospital Manager, Stratham-Newfields Veterinary Hospital, Newfields, N.H. who were among the first participants in ‘The Opportunity,’ discussed the impact ‘The Opportunity’ had on their individual practices.
Demonstrations of the tools were provided throughout the AVMA Convention at the Partners for Healthy Pets booth , and at a special Lunchtime Connection area of the exhibit hall,in addition to a full day symposium on preventive pet healthcare. To view the toolkit and for more information visit www.partnersforhealthypets.org
The Partnership for Preventive Pet Healthcare was established in July 2011 and is comprised of more than 20 leading veterinary associations and animal health companies, and membership is open to others. For additional information about the Partnership, visit www.partnersforhealthypets.org.
The AVMA, founded in 1863, is one of the oldest and largest veterinary medical organizations in the world, with more than 82,500 member veterinarians engaged in a wide variety of professional activities. Visit the AVMA website at avma.org to learn more about veterinary medicine and animal care and to access up-to-date information on the association's issues and policies.