Membership is the lifeblood of any association.  New members are a transfusion to keep your blood count up.  Retaining older members is a process of keeping your blood healthy and happy. To engage members you need to know their needs, wants, and desires while concurrently anticipating what they may need in the future.  To keep them engaged means consistently reminding them that you care.  Simply put—give them what they want and let them know you care.

While members provide a large portion of your revenue, finding other revenue streams is absolutely needed as well.  In a business, we call them a profit center, there is no reason to think the same in an association.  What services, products, actions can you add to your portfolio that will generate PROFIT and allow you to keep your dues static but provide even greater value.  Non-dues revenue programs should meet the needs of your members while concurrently providing financial support to the practice.  Stop thinking you run a non-for-profit and start thinking how can I make a profit.